Have you ever wondered if your website could be the one that makes the big bucks? If so, then you need to know the secrets that the pros use when they are trying to dominate their competition. You see, there are certain things that will make your website more profitable, and other things that will actually decrease your profits. However, once you understand these secrets, you will be able to effortlessly write an “SEO-friendly” blog post… and… you will have a significant advantage over your competition.
Keyword Research 101
Do you know the difference between “searches” and “keywords”? If not, don’t worry. That’s how most people are today. In fact, according to a recent survey, 72% of website owners have no idea what keywords their customers are using to find them. This is truly a sad situation because it means that these website owners are leaving lots of profit on the table.
Keywords are the words or phrases that people type into search engines to find what they want. And the keywords people use to find your website should be able to produce a lot of traffic… and… a lot of profit. Here are some examples of good keywords:
Boston terrier puppies for sale
baby clothes for girls
The goal here is to come up with a list of words and/or phrases that are descriptive of your website… and then… include those words and/or phrases in your site’s title and/or URL (Uniform Resource Locator). For example, if you sell information on how to buy cars, you might start with the word “cars” and then add the descriptive words “cheap,” “depreciation,” “buying guides,” etc. If you are selling something like a book on how to buy real estate, you might start with the word “real estate” and then add the descriptive words “cheap,” “foreclosure,” “investment,” “cash-for-clunkers,” etc.
The words you choose for your website’s title and/or URL are important. They appear in blue in Internet searches, and so they should be words that both attract people to your website… and… make those people feel an immediate sense of “warmth” when they see your site.
Once you know what people are searching for, it’s time to start thinking about how to incorporate those keywords into your website copy. And, by copy, I mean both your website copy (written content) as well as your website design.
Let’s start with your written content. What you want to do is make sure that every word on your website contains one or more of those important keywords. Don’t worry if your website is 100% keyword-driven. That will happen naturally as you write and publish more and more profitable website copy. What you want to strive for is a healthy balance between keywords and non-keywords. For example, instead of saying “we sell information on how to buy cars,” you might say “we have information on cheap used cars in California.” In other words, you want to use the right amount of “keywordy” words to get your point across… without losing sight of the fact that people must read your website copy to find out what it is you are selling.