Internet Marketing Joy

Internet Marketing Joy

Embarking on an Amazing Journey with Internet Marketing: A Comprehensive Guide

Welcome to the exciting world of internet marketing! In today’s digital age, businesses of all sizes are recognizing the immense potential and power of online marketing. Whether you are an aspiring marketer looking to start a career in this field or a business owner seeking to enhance your online presence, investing in internet marketing is a decision that can yield incredible results. This comprehensive guide will walk you through the key steps, tools, and strategies needed to embark on a successful journey in internet marketing. From developing an effective marketing strategy to building your personal brand online, we will cover it all. So, get ready to dive into the world of internet marketing and unlock endless possibilities for success.

Investing in Internet Marketing: Why It's Worth It and How to Get Started

Investing in internet marketing is crucial for law firms to attract new clients and grow their business. However, many law firms hesitate to invest in digital marketing due to a lack of time or experience in creating effective strategies.

 

Working with a professional digital marketing agency can alleviate the burden of marketing duties and ensure a successful campaign. These agencies have the expertise and resources to develop and execute a tailored digital marketing strategy that will help law firms reach their target audience effectively.

 

In today’s post-COVID world, digital marketing is more important than ever. With people increasingly reliant on social media and digital communication, law firms that neglect digital marketing are at a significant disadvantage. Without a strong online presence, they may struggle to be seen by potential clients.

 

Allocating sufficient funding to digital marketing strategies is crucial for law firms to stay competitive. By investing in internet marketing channels such as search engine optimization (SEO), social media advertising, content marketing, and email marketing, law firms can build brand awareness, nurture leads, and turn customers into loyal advocates.

 

To get started with internet marketing, it is important to develop the necessary skills and knowledge. This can be done through online courses in digital marketing, reading industry blogs and websites, attending webinars and conferences, and staying up-to-date on industry trends.

 

Building a personal brand and defining a niche within the legal industry is also essential. By specializing in a specific area of digital marketing, law firms can position themselves as experts and attract clients who are searching for their specific services.

 

As aspiring internet marketers, it is important to focus on developing digital marketing skills, building a portfolio, and gaining experience. Starting as a freelancer or remote worker can provide valuable experience and allow you to learn the ropes of the industry.

 

Once you have developed the necessary skills and experience, you can consider starting your own online marketing business from home. This can involve offering services such as SEO, social media management, content creation, and digital advertising.

 

To succeed in internet marketing, it is important to stay updated on industry trends and continuously measure and analyze the results of your marketing efforts. This will allow you to make data-driven decisions and optimize your strategies for better performance.

 

Developing an Effective Internet Marketing Strategy: Key Steps and Considerations

 

In today’s digital landscape, developing an effective internet marketing strategy is crucial for businesses. Without a well-defined digital marketing plan, businesses may end up wasting money and not achieving their desired impact.

 

A digital marketing plan includes setting clear business and marketing goals, determining the strategies and tactics to achieve those goals, establishing timelines, and identifying the most effective digital channels to reach the target audience.

 

The digital marketing landscape has become increasingly complex, with numerous channels and platforms to choose from. This can make it overwhelming for businesses to determine the best options for their brand. However, having a digital marketing plan in place helps businesses navigate this complexity and make informed decisions.

 

A digital marketing plan not only helps businesses organize their initiatives but also ensures they are continually connecting with their audience, engaging them, and driving them to take action. It allows businesses to think ahead, coordinate efforts among different departments, and integrate their digital marketing efforts for greater impact.

 

Think of a digital marketing plan as a roadmap that provides a specific route to follow towards achieving business goals. It includes analyzing the competitive landscape, establishing budgets, setting timelines, and selecting the most relevant digital channels to reach the target audience.

 

Having a well-defined digital marketing plan helps businesses stay focused, make informed decisions, and measure their success. It allows them to stay ahead of the competition, adapt to changing market conditions, and identify areas for improvement. By consistently reviewing and analyzing the results of their digital marketing efforts, businesses can refine their strategies and tactics to achieve even better outcomes.

 

In the next section, we will explore the key steps and considerations involved in developing an effective internet marketing strategy. We will cover topics such as defining your target audience, choosing the right digital marketing channels, measuring and analyzing results, and staying up-to-date on industry trends. Stay tuned to learn how to create a successful internet marketing plan that drives results for your business.

Essential Tools for Successful Internet Marketing: Must-Haves for Every Marketer

 

There’s no denying the importance of investing in digital marketing strategies in today’s business landscape. Not only can it generate new leads and drive growth, but it can also be a rewarding and creative endeavor for digital marketers. However, developing and delivering effective campaigns often involves a lot of administrative work.

 

Luckily, there are numerous digital marketing tools available that can streamline the entire digital marketing lifecycle. In this post, we will explore 12 essential tools that every digital marketer should know about in 2023. But before we dive into the specifics, let’s take a look at some key talking points.

 

Firstly, investing time and money in digital marketing strategies is crucial for businesses in 2022. This investment can lead to the development of effective campaigns that can generate new leads and drive growth. Secondly, while devising and delivering campaigns can be gratifying, it often requires a lot of administrative work. This is where digital marketing tools come in.

 

These tools can help streamline the digital marketing lifecycle, saving time and improving the success of campaigns. Among the essential tools we will cover in this post is Hootsuite. Hootsuite is a popular social media management system that allows marketers to track and manage multiple social media channels. It offers features such as content creation, scheduling, and posting across various platforms.

 

Another essential tool is Sprout Social, which is great for social media listening and customer support. It provides features like social media publishing, engagement, monitoring, and reporting, helping marketers effectively manage their social media presence.

 

By leveraging these tools and others mentioned in the post, digital marketers can streamline their processes and improve the success of their campaigns. Whether it’s social media management, content creation, or analytics, these tools can help marketers save time and focus on what truly matters – delivering impactful and successful digital marketing campaigns.

 

Building Your Personal Brand in the Online World: Niche Definition and Branding Tips

 

In today’s digital age, building a personal brand in the online world is more important than ever. Whether you’re an aspiring internet marketer or looking to establish yourself as an expert in your field, developing a strong personal brand can open up a world of opportunities.

 

One of the first steps in building your personal brand is defining your niche and identifying your target audience. This involves honing in on a specific area of expertise and understanding who your ideal clients or customers are. By focusing on a niche, you can position yourself as an expert in that area and attract the right audience.

 

Once you’ve defined your niche, it’s important to brand yourself effectively in the online space. This includes creating a consistent and cohesive brand image across all your online platforms, such as your website, social media profiles, and professional networks. Your branding should reflect your unique value proposition and showcase your expertise in a way that resonates with your target audience.

 

Social media plays a crucial role in building and promoting your personal brand. It allows you to connect with your audience, share valuable content, and establish yourself as a thought leader in your industry. Consistently posting relevant and engaging content can help build credibility and trust with your audience, leading to increased visibility and opportunities.

 

Networking and collaborating with other professionals in your niche is another important aspect of building your personal brand. By connecting with like-minded individuals and industry experts, you can expand your reach, gain valuable insights, and potentially collaborate on projects that further enhance your personal brand.

 

It’s also essential to monitor and manage your online reputation to ensure a positive personal brand image. This involves regularly checking your online profiles, responding to feedback and reviews, and addressing any negative comments or criticism in a professional manner. Maintaining a positive online presence is crucial for building credibility and trust with your audience.

 

In summary, building a personal brand in the online world is a strategic process that involves defining your niche, branding yourself effectively, leveraging social media, networking with industry professionals, and managing your online reputation. By investing time and effort into building your personal brand, you can position yourself as an authority in your field, attract new opportunities, and ultimately achieve professional growth.

 

Mastering the Art of Digital Marketing: Skills, Education, and Experience Needed

 

Now that we have explored the transformative role of AI in digital marketing, let’s shift our focus to mastering the art of digital marketing itself. In today’s digital era, it is no longer a choice but a necessity for businesses to thrive. Whether you are a small startup or an established brand, the digital landscape offers countless opportunities to engage with your audience, build brand awareness, and drive conversions.

 

As a Digital Marketing Trainer, I have witnessed the evolving landscape of digital marketing firsthand. From coaching beginners eager to grasp the fundamentals to guiding experienced marketers towards advanced strategies, one thing remains constant – the need to stay updated with the latest trends and technologies in this ever-changing field.

 

AI has revolutionized digital marketing by offering powerful tools that enhance efficiency, accuracy, and customer experience. One of the significant advantages of AI is its ability to analyze massive amounts of data in seconds, providing valuable insights into user behavior, preferences, and patterns. These insights empower marketers to tailor their strategies with precision, ensuring that their campaigns resonate with their target audience.

 

Personalization has become crucial in the age of information overload, and AI enables marketers to create hyper-personalized experiences for consumers. By leveraging AI algorithms and analyzing user data, marketers can deliver highly relevant content and recommendations that align with individual customer preferences.

 

Moreover, AI can automate repetitive and time-consuming tasks, freeing up valuable time for marketers to focus on strategy and creativity. By automating processes like data analysis, content creation, and campaign optimization, AI allows marketers to allocate their time and resources more efficiently.

 

To effectively leverage AI technology in digital marketing campaigns, it is important for marketers to acquire the necessary skills, education, and experience. Continuous learning and staying updated with AI advancements are crucial for staying ahead in the industry. Online courses, industry blogs, webinars, and conferences are great resources for expanding your knowledge and staying abreast of the latest trends.

 

In a Nutshell

 

As we conclude this comprehensive guide on internet marketing, it is clear that this field offers boundless opportunities for aspiring marketers and business owners alike. By investing in internet marketing, you can reach a global audience, enhance brand visibility, and drive significant growth for your business. Remember to develop a solid marketing strategy, utilize essential tools, build a strong personal brand, and continuously master the art of digital marketing. Stay up to date with the latest trends and techniques, and never stop learning and evolving in this ever-changing landscape. With dedication, perseverance, and the knowledge gained from this guide, you are well-equipped to embark on an amazing journey in internet marketing. So, go ahead, take the leap, and unleash the full potential of your online presence. Success awaits!

 

 

 

Building An Influencer Business From Scratch: Combining Theory And Practice For Success

Building An Influencer Business From Scratch: Combining Theory And Practice For Success

Building An Influencer Business From Scratch: Combining Theory And Practice For Success

Take the first step towards Entrepreneurship success with this comprehensive guide on Building an Influencer Business from Scratch – a must-read for anyone looking to increase their business acumen!)

“7-Day Business Building Course: Create Your Unique Business Model”

Are you looking to start your own business? If so, this seven day business building course is perfect for you. This course will teach you everything you need to know about designing and building a successful influencer marketing business from scratch..

Marketing facts

Real World Training: Theory And Technical Aspects For Successful Outcomes

When it comes to real world training, it tends to be divided into two components.

Ideally, there should be an equal emphasis on both the theory and technical aspects in order to ensure a successful outcome with something tangible at the end of the year. This introduction is focusing on providing theoretical background information as well as providing a framework which will provide support over the course of next year’s training period..

It is important to recognize that each business is unique; what works for one might not work for another meaning definitions may need to be adjusted according to individual needs/goals when starting info/coaching businesses such as consulting, small group coaching, masterminds, mentoring etc.. Another way of sharing expertise could include hosting live events like webinars where one can make this part of something bigger as well as creating digital products like videos/eBooks which can then be sold piecemeal afterwards resulting in increased income opportunities for creators/business owners alike!

Aspiring entrepreneurs also have other options when it comes imparting their knowledge such membership sites audio recordings and even writing books all great ways people can utilize their skillset & resources successfully & effectively! 7 There are numerous approaches people take while sharing their expertise extending far beyond what has been discussed making sure they choose methods best suited towards achieving their overall objectives most efficiently!

Lastly, always remember your aim should be continuously developing or refining specialties paired with creative implementation strategies ensuring you stand out from competition in long run!

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Developing Expertise

There’s no doubt that developing expertise in business and life is an essential part of success. Customers are likely to invest with experts rather than pretend they know something, and this is especially true when it comes to skills like web design or cooking. Having knowledge to share is important for many endeavors, and it’s important to be passionate about what you do so that you can pass on your knowledge in a clear and concise way.

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stuck on something

People get stuck on something and don’t find ways to push through it. This can happen when one person has ambitions but doesn’t have the determination or skills necessary to reach their goals in the set timeframe. In order to increase success chances, all types of goals – from starting a new business to losing weight – require determination, accountability, problem solving skills, and commitment from all involved parties. 

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Technical issues

When getting stuck on technical issues arises inside one’s business, looking for solutions is key instead of quitting right away or feeling overwhelmed by the obstacle at hand. When you’ve found a solution or workaround for an obstacle, sharing your findings with others can help them learn from your experience and increase their own expertise as well. As we all know, knowledge is power!

How To Build A Successful Business: 8 Tips For Perseverance And Success

Building a successful business is not easy, and chances are you’ll hit roadblocks from time to time. However, don’t make the mistake of thinking that hiring someone else to teach you how to build a better business will be the answer you need. In fact, it’s more likely that you’ll get stuck again. That’s why it’s so important to commit yourself today to finding help when you hit roadblocks in your business venture. One reliable source of help is reliable sources of training. Unfortunately, most people make the mistake of thinking that buying another training program or giving up altogether is their only option when they hit a roadblock in their business venture. This isn’t true – there are plenty of other resources available if you look for them.

Achieving Expertise

Dedication, Perseverance, And Research

If you want to achieve expert status in anything, it’s important to consider talking to people who have already achieved that level of expertise.

By doing this, you can gain a better understanding of the process and how to adapt it for your own specific needs. Achieving success is not about following a cookie-cutter solution; each person’s journey is unique and requires a different strategy.

Along with being dedicated and perseverant, it is essential to be honest with yourself when trying to achieve success. If you’re not passionate about what you’re doing, the odds are high that you will fail. You should also take into account any practical skills or knowledge that may be needed in order to achieve success beyond simply having an idea of what you want. For example, if you have a business idea but no experience in marketing or sales, it would be wise to seek out potential mentors or other resources who can help guide you along the right path.

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Find Good Affiliate Programs Through an Affiliate Marketing Directory

Find Good Affiliate Programs Through an Affiliate Marketing Directory

There are many ways to earn online, which is why there are many people cashing in on this, offering pyramid and other scam business programs. It is true that unlimited income is possible through the internet, but it cannot be done overnight or in a few days. To be sure that the business opportunity program you are joining is legit, go to a affiliate marketing directory.

Affiliate marketing is one of the easiest ways to make money online. It’s a great way to start a new business and be able to work from anywhere you want. With a little work, you can start earning a decent amount of money from home. All you need is a computer and a stable internet connection.

Now, if you’re interested in making money from home, you can start an affiliate marketing business. This is where you will be able to promote affiliate products and earn commissions from the sales you make.

 

 

Affiliate marketing has a reputation of being very profitable for online entrepreneurs and other bloggers. You can find products in many different categories, including foods, clothing, pet supplies and even makeup. While you can make money online through affiliate marketing by selling other people’s products, you can also create your own product to sell.

Creating a jobs board website can be another profitable venture. The ‘jobs’ field can be quite saturated, so it is important to find a niche that is still crying out for a jobs board website.

An affiliate marketing directory will give you list of affiliate programs out there, ranging from a single product for sale to a mall-sized shop. Products are likewise categorized: ebooks, software, clothes, baby products, etc. The listd are almost endless. 

There are some directories that posts only affiliate programs that they think work well or those with products that are highly saleable, based on estimated number of sales of affiliates in a month. Other directories rank affiliate programs based on the offered percentage of commissions. 

Some directories offer free affiliate marketing training to those who are new in the affiliate business. Training often comes in the form of e-courses or e-books.They may be free or for a fee. Nonetheless, whether for a fee or for free, a training material contains information that will get you started. 

Affiliate marketing has a reputation of being very profitable for online entrepreneurs and other bloggers. You can find products in many different categories, including foods, clothing, pet supplies and even makeup. While you can make money online through affiliate marketing by selling other people’s products, you can also create your own product to sell.

Creating a jobs board website can be another profitable venture. The ‘jobs’ field can be quite saturated, so it is important to find a niche that is still crying out for a jobs board website.

Affiliate marketing has a reputation of being very profitable for online entrepreneurs and other bloggers. You can find products in many different categories, including foods, clothing, pet supplies and even makeup. While you can make money online through affiliate marketing by selling other people’s products, you can also create your own product to sell.

Creating a jobs board website can be another profitable venture. The ‘jobs’ field can be quite saturated, so it is important to find a niche that is still crying out for a jobs board website.

But still, use your wise judgment is needed when selecting an affiliate program through an affiliate marketing directory. Although a directory is reputable, not all affiliate programs that submit their sites to these directories offer of quality products, have an effective affiliate program, and pay their affiliates on time. The latter must be discussed thoroughly with a producer, in case you have decided to join his affiliate program. Don’t be shy to ask for how much you will be getting and when you can expect your earnings to come your way.

TikTok and Instagram are the best platforms for affiliate marketing because of their high engagement rates. As of March 2018, the average user spends an hour and 28 minutes on TikTok per day and 3 hours and 50 minutes on Instagram per day.

Factors That Affect Your Affiliate Marketing Commissions

Factors That Affect Your Affiliate Marketing Commissions

Do you have a tiktok account? If you do, you’ve probably noticed that there’s a lot of content being posted. While tiktok can be an awesome platform for sharing videos, images and content, it can also be a bit overwhelming if you don’t know where to start. In this article, we’ll share some of our top tips for how to grow your tiktok engagement.

If you hate statistics and are involved in affiliate marketing, you will probably be disappointed to know that it is a very essential component to your success.  For one, you will have to understand statistics in order to determine the viability of a program.  You’ll also need it to find out whether or not you can be hopeful regarding the financial side of your business.

Affiliate marketing is a form of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The affiliate commissions vary based on the type of affiliate marketing program, the type of website and the size of the company.

If you hate statistics and are involved in affiliate marketing, you will probably be disappointed to know that it is a very essential component to your success.  For one, you will have to understand statistics in order to determine the viability of a program.  You’ll also need it to find out whether or not you can be hopeful regarding the financial side of your business.

 

 

Affiliate marketing is a form of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The affiliate commissions vary based on the type of affiliate marketing program, the type of website and the size of the company.

Do you have a tiktok account? If you do, you’ve probably noticed that there’s a lot of content being posted. While tiktok can be an awesome platform for sharing videos, images and content, it can also be a bit overwhelming if you don’t know where to start. In this article, we’ll share some of our top tips for how to grow your tiktok engagement.

 

Affiliate marketing is a great way for you to make money on your blog. In this program, you’ll receive commission for each customer who completes an action you direct them to do on your site. The commission you earn depends on the action they take. For example, if you’re promoting a product, you’ll earn a commission on each sale that results from your link. If you’re promoting a service, you’ll earn a commission on every sale that results from your referral.

 

Statistics will also help you determine how you can win in terms of affiliate marketing commissions, without which your program will be inadequate and your efforts useless.  You’ll also need to learn how to ‘read’ the numbers so you can maintain a sufficient balance in the factors that affect your future income.

Increasing your affiliate marketing commissions

Earnings from affiliate marketing programs come in the form of commissions, similar to the type of earnings that salespeople receive based on the sales they generate.  Commissions are a type of performance-based income, in that the amount will depend on how much an affiliate can produce based on the sales brought in by his leads.

There are several factors that will affect the amount of commissions you’ll earn from an affiliate marketing program.

The choice of affiliate marketing program

Not every affiliate marketing program pays the same amount of commissions to its affiliates.  Affiliates will have a choice of programs offering a low pay scale ranging from about 5 to 15 percent per sale or performance while others may pay as much as 60 to 75 percent, depending on the type of products or services being offered.

All things being equal, choosing the program that pays a higher commission will result to higher sales.

This can be tricky, however. If you have the niche or at least a good market following, taking advantage of affiliate marketing programs that pay higher commissions will be a no-brainer.  However, if you cannot capture the desired market, you might have to experiment with a combination of programs that will bring in the kind of income that is satisfactory to you.

By maximizing your ability and opportunity and building your reputation in the process, you will be able to earn a decent income and solidify your presence at the same time.

The type of earning opportunity an affiliate program can offer will also make a difference in the amount of commissions you can hope to earn.  Two-tier programs, for example, offer a better income-generating opportunity than flat programs.  Two-tiers offer two income sources, generally from commissions on sales of a product or service and from recruitment of a new affiliate.  Income from recruitment can either be a one-time cut (usually a flat rate) for recruiting each new member or a commission off of those members’ future earnings.

Some affiliate marketing programs may also offer recurring commissions, in which an affiliate can earn each time their lead or member renews a subscription or a membership.  This type of program means you can hope to earn for as long as your leads or recruits continue to use an affiliate product or service.

Since choosing these types of affiliate programs can make a huge difference in the amount of commissions you can earn from an affiliate marketing program, it makes more practical sense to consider carefully the type of future earnings you can potentially generate.

The product

Affiliate marketing commissions will also depend on the type of products or services the program offers.  A product that has the misfortune to belong to a market that’s already heavily saturated will be difficult to sell.  On the other hand, a popular item can mean large sales if you have a strong and ready market.

Find out how you can perform based on the statistics offered by the affiliate marketing program you wish to join.  ClickBank, for example, allows you to view a product’s potential based on its past performance.

The market

Affiliate marketing commissions rely heavily on how effective an affiliate’s sales and marketing strategies are.  In many ways, they will also depend on the relative popularity of the affiliate and on the type of market he chooses to sell to.  A small but highly targeted market is more likely to bring in higher commissions for an affiliate while a fairly large but generic market may not produce the same results.

The conversion periodOnce you have selected the best and most profitable affiliate marketing program in terms of commissions, your next concern would be how to shorten the conversion period for your customers.

The conversion period refers to the time from which you bring in your lead until the time that he performs a desired action.  This action can vary – a lead may subscribe to a service, purchase a product, participate in an online poll or become a recruit.  Since the incentive that drives leads to perform a specific action can vary, conversion periods can last anywhere from a very short 24 hours to about 30 to 60 days.

Your job as an affiliate is to persuade your leads to shorten their conversion period and thus increase your affiliate marketing commissions within a reasonable amount of time.

Facebook An Effective Tool to Increase Your Sales

Rumor has it that press releases are the next big thing in the SEO business, and many companies are spending top dollars trying to write the next big press release announcing the next big balloon breaking technology. But is this really the next big thing?

By definition, a Press Release is a kind of news item released by the company on whom the news is being reported. As such, you will have to compete with all the other press releases and hope that your will get picked up.

Why Will Your Press Release Be Trashed?
1) Unless you are writing a press release about Microsoft, Adobe, Sony or one of the other mega-companies, or at least about a company that is relatively well known, forget about it. Journalists and news editors receive thousands of press releases a day and there is no way that they will waste more than a quick glance. So why should you pay a company seven to eight hundred dollars for them sending your press release to thousands of editors and journalists when they are going to junk it anyway?

2) Unless you are announcing a truly revolutionary product or technology (which I assume you are not since you are only interested in using the professionally paid and written press release to boost your search engine rankings), whatever you make up or announce such as some new free deal or new portal offering something unique, your chances of being picked up are very slim. Yes, the PR companies will tell you that they have vast experience in writing Press Releases that will make yours stand out and get picked up but this is not accurate. The only way your PR is going to get picked up is if it truly is something out of the ordinary or something that no one has ever thought off.

3) Unless you plan to spend millions of dollars and then just by sheer volume your site will go ahead in the search engines, this is not a good option. Why? If you send a large number of press releases then these will be placed on the different PR companies websites main page. Since most of these home pages have a very high page rank, your site will get a boost. The question is whether this boost is worth the large amount of money you will put into the PR companies pocket. No it is not. Use that money to buy (though I do not recommend this) links from high-ranked websites and you will pay less and receive more benefit.

4) Any press release, even if it has been accepted, will remain on the different pages for just a short time, making the time and effort and even more so the amount of money you paid fruitless.

Conclusion:
A press release is useful if you wish to contact the press and maybe get some free publicity, but it is of no use if you wish to use it as a tool in order to advance your website in the search engines.

Facebook Marketing: Starting an Online Business

Facebook Marketing: Starting an Online Business

Rumor has it that press releases are the next big thing in the SEO business, and many companies are spending top dollars trying to write the next big press release announcing the next big balloon breaking technology. But is this really the next big thing?

By definition, a Press Release is a kind of news item released by the company on whom the news is being reported. As such, you will have to compete with all the other press releases and hope that your will get picked up.

Why Will Your Press Release Be Trashed?
1) Unless you are writing a press release about Microsoft, Adobe, Sony or one of the other mega-companies, or at least about a company that is relatively well known, forget about it. Journalists and news editors receive thousands of press releases a day and there is no way that they will waste more than a quick glance. So why should you pay a company seven to eight hundred dollars for them sending your press release to thousands of editors and journalists when they are going to junk it anyway?

2) Unless you are announcing a truly revolutionary product or technology (which I assume you are not since you are only interested in using the professionally paid and written press release to boost your search engine rankings), whatever you make up or announce such as some new free deal or new portal offering something unique, your chances of being picked up are very slim. Yes, the PR companies will tell you that they have vast experience in writing Press Releases that will make yours stand out and get picked up but this is not accurate. The only way your PR is going to get picked up is if it truly is something out of the ordinary or something that no one has ever thought off.

3) Unless you plan to spend millions of dollars and then just by sheer volume your site will go ahead in the search engines, this is not a good option. Why? If you send a large number of press releases then these will be placed on the different PR companies websites main page. Since most of these home pages have a very high page rank, your site will get a boost. The question is whether this boost is worth the large amount of money you will put into the PR companies pocket. No it is not. Use that money to buy (though I do not recommend this) links from high-ranked websites and you will pay less and receive more benefit.

4) Any press release, even if it has been accepted, will remain on the different pages for just a short time, making the time and effort and even more so the amount of money you paid fruitless.

Conclusion:
A press release is useful if you wish to contact the press and maybe get some free publicity, but it is of no use if you wish to use it as a tool in order to advance your website in the search engines.